What is a
Brochure
WebSite?
The name comes from the tri-fold, color brochure that depicts information on a single sheet of glossy paper.
The Brochure Web Site and the glossy brochure share a common purpose. They both provide interested parties with some basic information about your company, group or organization and what products and/or services you may offer; what you are all about.
A Brochure Web Site is often less expensive than a glossy brochure and, it does a much better job (Not to mention lasting a lot longer - environmentally friendly; easier to update and correct and always available - just a click away.).
- Where's The Beef! When you go online in search of a product or service, do you want to be entertained with flashing presentations or do you want to easily navigate to the information you are looking for?
- A Web Brochure opens your potential viewership to the entire world. (How many glossy brochures would that take?)
- Without a web site, your business or group is limited to its locality unless you invest in very expensive, heavy advertising.
- For niche markets, it sometimes is the only way to reach a client base large enough to sustain the company.
- Go Green - A lot of chemicals and inks and paper are used to make those paper brochures and - let's be honest - most of them, by far, are crumpled and tossed.
- Lends credibility to who you are and what you are about. People frequently will deal with a company that has a web site before they deal with a company without a web site.
- It demonstrates that you are no stranger when it comes to the world wide web. You're not being left behind.
- The yellow pages are now online (ex: DEX ). Can you see the advantage you have when viewers can instantly get more information about you with a simple click on your website link within your Yellow Pages listing? Try doing that with the old glossy brochure.
Everything a brochure can do (photos and descriptions) - a brochure web site can do better and it gives you more "bang for your buck" - adding value when you include your web address to any other advertising you perform.
Provide everything your visitor needs: company name, your mailing address, your shipping address, telephone number, mobile (cell) number and fax numbers; e-mail, points of contact; answers to frequently asked questions; your policies; instructions; pictures of customer friendly people; tell your story / philosophy; provide a map and directions.
A small, fast concise web site is perfect for your small business or organization.
- Beautiful, "flash-ie" web sites can be expensive.
- Some fancy web sites are so full of glitter that they are slow to load and visitors can't find what they're looking for when they do finally load; people simply go to another web site that loads faster and is easier to navigate (like this one).
- To learn more about our web design services please visit: WildIrisDigital.com/webdesign